Behind the Scenes: Shooting STUDIO Content in the Gold Coast with Alexandra
As the creative force behind Alexandra and the founder of Beau Bell Studio, bringing a vision to life is both a personal and professional pursuit for Lexi (Alexandra) Bell. When it came time to shoot Alexandra’s latest collection, there was no better place to make it happen than the thoughtfully designed space at Beau Bell Studio, nestled in the heart of the Gold Coast.
Setting the Tone
The morning started early. Alexandra’s team arrived with racks of signature silhouettes, carefully curated props, and a clear vision for the day. The light-filled studio, with its adaptable layout and calming aesthetic, set the perfect stage for the collection's campaign and ecommerce photography.
The team began in the middle of the studio, where natural light streamed in, wrapping each piece in a soft glow. This was exactly what Alexandra’s collection needed: a setting that highlighted the brand's commitment to understated detail and effortless cool. Movable walls and the mobile cyc made it easy to craft different backdrops, shifting seamlessly between clean product-focused shots and bold, lifestyle-driven setups.
“Every corner of Beau Bell Studio was designed with shoots like this in mind,” shared the creative director (who also happens to be Alexandra herself). “It’s amazing to see how this space elevates not only our collection but the entire process of creating.”
A Space Built for Creativity
Beau Bell Studio’s versatility became the real star of the day. The team utilised curated props—minimalist furniture, textured throws, and tonal accents—that enhanced the campaign’s modern yet approachable aesthetic. The studio's functional details, like an on-site steamer and spacious clothing racks, ensured the shoot ran smoothly and efficiently.
The collection’s hero pieces were brought to life in the natural light of the front of the studio, where direct sunlight added a bold, striking energy. For more editorial shots, the textured taupe backdrop provided a warm yet elevated foundation, allowing the details of each garment to take centre stage.
When it came time to shoot lifestyle imagery, the team turned to the roller door for a contemporary edge. The industrial feel of the door juxtaposed beautifully with Alexandra’s soft, flowing fabrics, creating visuals with striking contrast—perfect for both lookbooks and Instagram feeds.
Content Beyond the Camera
The session wasn’t limited to stills. Short-form video content is an integral part of Alexandra’s strategy, and Beau Bell Studio is built to accommodate seamless transitions from photography to video.
From movement-focused reels to bold campaign clips, the studio’s layout allowed the team to move freely while capturing every angle. By incorporating motion, the team could highlight the way fabrics drape and move, bringing even more life to the collection.
“The versatility of Beau Bell Studio is what makes it so special,” Alexandra reflected. “As a brand owner, I want my content to look polished and professional. As a studio owner, I want every creator to feel empowered by the space. Today, we achieved both.”
A Collaboration of Vision and Space
This wasn’t just a shoot for Alexandra’s collection—it was a celebration of the creative possibilities that Beau Bell Studio offers. The space for photoshoot is more than just a backdrop; it’s a launchpad for ideas, a partner in the storytelling process.
As a founder who lives and breathes both fashion and content creation, Alexandra built Beau Bell Studio to serve the needs of creators just like her. Whether you’re a fashion brand, influencer, or content creator, the studio offers everything you need to bring your vision to life:
Versatile backdrops that adapt to every project
Professional lighting for both natural and dramatic setups
Functional details like curated props and flexible layouts
A seamless experience for both still photography and video
“Today wasn’t just about creating content for Alexandra,” the team shared at the end of the shoot. “It was about showcasing what’s possible in a space designed to empower creativity.”
Step Behind the Scenes
Beau Bell Studio is more than just a space—it’s where ideas come to life, where creators thrive, and where every detail is designed to make the process as inspiring as the results. Whether you’re building a fashion campaign like Alexandra or crafting content to elevate your brand, Beau Bell Studio is the perfect place to make it happen.
